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Justine White
jwhite@tourismireland.com
Tourism Ireland
5th Floor, Bishop's Square, Redmond's Hill, Dublin 2
ph: 01 476 3400
fax: 01 476 3642 | | |
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Advertising
TV advertising continues in 2007 on well-targeted networks across Great Britain, North America, France, Netherlands and Australia, supported by print campaigns.
Full and half page colour advertisements are appearing in travel sections of top national newspapers including The Times and Sunday Times, The Daily and Sunday Telegraph, Mail on Sunday, Daily Mail and The Guardian and in a wide selection of lifestyle magazines in Britain and other European markets as well as in Australia.
In the United States, print advertising is appearing in top travel and lifestyle publications such as Harpers, Conde Nast Traveller, Links, Smithsonian and Travel & Leisure. Also in the United States advertising and features on Ireland will run for 34 weeks on the key radio station CBS.
Promotion on the German S and U-Bahn network will feature TV advertising for the island of Ireland with the call to action to www.discoverireland.com.
The advertising highlights the variety of activities and experiences offered by a holiday in Ireland and is designed to drive response to www.discoverireland.com
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Destination Campaign
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